The tattoo is an expression of art, individuality and attitude. As tattooing is increasing in popularity, people can be seen with more aggressive and larger designs. Tattoo shops are temples of an increasing culture, and play an important role in this new movement. Are they involving themselves in the process of design and advising people of the consequences that having ink on their skin will have? Or are they just concerned about getting the job done and getting their money purely for the purposes of their business?